CoverGirl Animal Testing: Is It Cruelty-Free in 2025?
When you buy CoverGirl, a popular drugstore makeup brand known for affordable, colorful products. Also known as Cover Girl, it has been a go-to for generations of women looking for quick, reliable makeup without the high price tag. But in 2025, the big question isn’t just about shade range or longevity—it’s about ethics. Does CoverGirl animal testing still happen? The answer isn’t simple, and it matters more than you think.
CoverGirl itself doesn’t test its products on animals. They’ve carried the Leaping Bunny logo for years and even ran ads saying they’re cruelty-free. But here’s the catch: they’re owned by Procter & Gamble, a multinational consumer goods giant with a long history of animal testing in markets where it’s legally required. That means if you buy CoverGirl in China—where animal testing is mandatory for imported cosmetics—P&G sends products there, and they get tested on rabbits, mice, or guinea pigs. So while CoverGirl doesn’t do it directly, they still profit from it. This isn’t just a loophole—it’s a system. And if you care about animal welfare, you’re not just buying lipstick. You’re supporting a corporate structure that allows testing to happen under its name.
Compare this to brands like NYX, a makeup line that’s also owned by L’Oréal but still maintains Leaping Bunny certification by refusing to sell in China. NYX made a choice: no sales in China, no animal testing. CoverGirl didn’t. That’s the difference between a brand that’s trying to be ethical and one that’s just marketing itself as such. If you want to avoid supporting animal testing entirely, you need to look beyond the logo on the tube. You need to ask who owns the brand, where they sell, and whether they’re willing to walk away from profits to protect animals.
Many people assume that if a brand says ‘cruelty-free,’ it’s safe. But the truth is, the beauty industry is full of gray areas. A brand can be cruelty-free in the U.S. but still enable testing overseas. A parent company can claim to support animal welfare while still funding labs in countries with no animal protection laws. And unless you know the full picture, you might be buying something you’d never choose if you saw the real cost behind it.
What you’ll find in the posts below are real, no-fluff breakdowns of exactly this kind of issue—how big brands hide behind labels, what certifications actually mean, and how to make choices that match your values. From NYX to Birchbox shipping rules to salon tipping etiquette, this site doesn’t just tell you what to buy. It tells you why it matters. And when it comes to CoverGirl animal testing, the real question isn’t whether the brand tests—it’s whether you’re okay with being part of a system that does. The answers are here. The choice is yours.
