Vegan Makeup: What It Is, What to Look For, and Which Brands Actually Deliver

When you buy vegan makeup, cosmetics made without any animal-derived ingredients like beeswax, carmine, or lanolin. Also known as animal-free makeup, it’s not just about ethics—it’s about what you’re putting on your skin every day. Many people assume vegan means safe or natural, but that’s not always true. You can have vegan makeup packed with synthetic chemicals, parabens, or irritants. The real question isn’t just ‘is it vegan?’—it’s ‘is it good for you?’

That’s why cruelty-free makeup, products not tested on animals at any stage. Also known as non-animal-tested cosmetics, is a separate—but often linked—category. A brand can be vegan but still test on animals if they sell in places like China. And vice versa: a brand might not test on animals but still use honey or collagen. You need to check both. Look for certifications like Leaping Bunny or Vegan Society logo—they’re your best bet. Brands like NYX and CoverGirl come up a lot here. NYX is Leaping Bunny certified, but it’s owned by L’Oréal, which does test in China. CoverGirl says they’re cruelty-free, but selling in China breaks that promise. So you’re not just choosing a lipstick—you’re choosing a brand’s entire policy.

clean beauty, a term for makeup free from known toxins and harmful chemicals. Also known as non-toxic cosmetics, overlaps with vegan makeup but isn’t the same thing. You can have clean, non-vegan makeup (like a foundation with lanolin but no parabens). Or vegan, dirty makeup (like a mascara with synthetic dyes and phthalates). The best products combine both: vegan ingredients and clean formulas. That’s what you’ll find in the posts below—real reviews, honest breakdowns, and straight talk about what works and what’s just marketing. You’ll learn which brands deliver on their promises, which ones hide behind buzzwords, and how to spot red flags in ingredient lists. No fluff. No guesswork. Just what you need to make smarter choices without overpaying or compromising your values.

Is Victoria's Secret cruelty-free? Here's the truth about their makeup and animal testing policy

Is Victoria's Secret cruelty-free? Here's the truth about their makeup and animal testing policy

Victoria's Secret is not cruelty-free. They sell in China where animal testing is required, use animal ingredients, and lack certification. Learn why and discover ethical alternatives that deliver the same glam without the cost to animals.

Is Maybelline Going Cruelty-Free? What You Need to Know in 2025

Is Maybelline Going Cruelty-Free? What You Need to Know in 2025

Maybelline is not cruelty-free as of 2025 because it sells in China, where animal testing is required by law. Learn why they won't change, what alternatives exist, and how to make ethical choices without giving up quality.